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Kunal Gupta, CEO, Polar advertising technology company

There are a lot things I don’t want to do – and accounting is one example. It’s very important that it be done right but business leaders don’t want to deal with it. We turned to Scalability to handle our bookkeeping and went from three people working on financials to zero.

Kunal Gupta
Polar advertising technology company

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Jack McFadden - Consumer Choice Award

We hired Scalability in 2015 and a day doesn't go by without me celebrating that decision. It is somewhat counterintuitive, but outsourcing our bookkeeping gave us greater control of all aspects of our business. I highly recommend Scalability for your bookkeeping needs.

Jack McFadden
Consumer Choice Award

 

Case Study: Polar advertising technology

Toronto advertising firm outsources
bookkeeping to focus on revenue growth

 

Toronto-based Polar is a cutting-edge advertising technology company – so it’s not surprising that its leadership has taken an innovative approach to managing the books. While Polar started with an in-house team, it switched to Scalability bookkeeping service two years ago, which saved about 50 percent on bookkeeping costs.

This allows Polar CEO Kunal Gupta to devote his energy to building the business. “There are a lot things I don’t want to do – and bookkeeping is one example. It’s very important that it be done right but business leaders don’t want to deal with it.”

The Company

Polar’s Social Display makes it easy for advertisers to take existing social media ads and run them on websites as paid display ads, saving the cost of redesigning the ads. More than 5,000 advertisers worldwide have leveraged Polar’s technology to run over three billion ads in the past year. The Toronto-based firm has about 30 employees.